![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/original_images/Screen_Shot_2017-08-18_at_7.43.46_PM.png)
HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
![Hong Kong, China. 27th July, 2020. German clothing brand Hugo Boss logo seen in Hong Kong. Credit: Budrul Chukrut/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy Hong Kong, China. 27th July, 2020. German clothing brand Hugo Boss logo seen in Hong Kong. Credit: Budrul Chukrut/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2CA51DF/hong-kong-china-27th-july-2020-german-clothing-brand-hugo-boss-logo-seen-in-hong-kong-credit-budrul-chukrutsopa-imageszuma-wirealamy-live-news-2CA51DF.jpg)
Hong Kong, China. 27th July, 2020. German clothing brand Hugo Boss logo seen in Hong Kong. Credit: Budrul Chukrut/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy
![Window Display Of A Hugo Boss Brand Clothing Store. Editorial Stock Photo - Image of fashionable, china: 149690678 Window Display Of A Hugo Boss Brand Clothing Store. Editorial Stock Photo - Image of fashionable, china: 149690678](https://thumbs.dreamstime.com/z/window-display-hugo-boss-brand-clothing-store-showcase-german-fashion-house-store-hugo-boss-149690678.jpg)